About Us

We're a father-and-son team who turned a moment of parental panic into something practical..

Wayne (Dad) came up with the idea 12 years ago, after one of those heart-stopping moments when a child disappears from sight (that was me). But back then, the tech just wasn't simple, or affordable enough to make it work.

Fast forward a decade, and I (Lewis, his now 16-year-old son) decided to bring the idea to life. I figured, why not hide an AirTag  in something kids never forget to wear: their shoes.

So we designed an insole that's;

• Comfy for kids feet
• Smart enough to hold an AirTag
• Discreet and secure, so it stays with them

I teamed up with an insole company, built a brand, launched the website, and even funded our first 1000 units by washing cars and selling second-hand clothes (mostly Dads') on Vinted.

What started as a family project, is now a growing business helping parents across the country feel just a little more at ease.

We were proud to be featured in The Times as a clever new idea for modern parenting, and we're just getting started.

Thanks for Stopping by

Lewis and Wayne Robinson

Founders of little lost soles